Professional Summary
Experienced Graphic and Product Designer with a proven track record in
developing design solutions that drive business growth. Advanced design
skills for print and web, social media marketing, and branding. I leverage
the best-in-class design and development tools (including AI when
appropriate) to ensure innovative, beautiful, and effective solutions.
Skills User Experience (UX) and User Interface (UI) Design Graphic Design Web Design and Development Production Design (packaging, signage, event graphics) Identity and Branding Prototyping and Rapid Iteration Design System Creation and Contribution/Maintenance Fashion & Product Photography/Photo Editing/Asset Management
Soft Skills (effective communication, collaboration, and
problem-solving)
Social Media Marketing and Communications/Content Creation Work Experience Freelance Website & Graphic Design Seaside, CA
2008 – Present
Design and develop websites for individuals and businesses Print Design - Packaging, Advertising & Signage HTML, CSS, Astro.js Social Media Marketing
Clients include: Big Surf Adventures, Khakis of Carmel, Santa Cruz Whale
Watching
Senior Product Designer at Wiser Solutions San Mateo, CA (Remote)
April 2022 – March 2023
Developed digital products for pricing and brand protection, enhancing
overall product performance.
Created Figma prototypes and ran iterative usability sessions with them.
Refined design systems for brand consistency and scalability.
Collaborated with Marketing to promote new products and educate
customers.
Crafted marketing and transactional emails using Mailchimp and SendGrid.
Senior Product Designer at Axway Phoenix, AZ (Remote)
March 2018 – April 2022
Transformed product requirements into user flows, utilizing
white-boarding and sketching.
Conducted onsite and remote usability testing programs with customers.
Established and maintained compliance with Web Content Accessibility
Guidelines (WCAG) 2.0.
Designed for web, mobile-web, and native platforms (Android and iOS).
Authored content for UI, ensuring clarity in notifications,
instructions, and button labels.
Product Designer at Kiteworks Palo Alto, CA
August 2014 – February 2018
Redesigned the entire web UI, resulting in higher engagement and
reduced churn.
Crafted strategic product design solutions, informed by user research
and usability testing.
Wrote concise content for UI (notifications, instructions, and button
labels)
Designer at FastPencil Campbell, CA
November 2011 – May 2014
Redesigned the entire FastPencil cloud-based publishing platform,
emphasizing overall experience and interface.
Designed and developed book covers, templates, and marketing
websites for authors.
Digital Marketing for growth of core SaaS products, as well as for
individual authors.
Design Manager at McDill Associates Soquel, CA
September 2008 – November 2011
Managed design and development of consumer packaged goods.
Ensured compliance with U.S. and Canada regulations for food package
labels.
Designed packaging, advertising, catalogs, signage, and marketing
communications.
Prepress Manager at West Marine Watsonville, CA
October 2001 – September 2008
Established an internal prepress department, saving approximately
$1 million over two years.
Supervised image coordinator and prepress assistants.
Designed logos, gift cards, coupon books, promotional signage, and
other special projects.
Created an in-house, large-format printing and signage service for
corporate and store events.
Education
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