Matthew O’Leary

Creative Digital Marketing Specialist

Seaside, California
831-275-2566
mattosurf@gmail.com
LinkedIn | Portfolio

Professional Summary

Experienced Digital Marketer and Designer with a proven track record of delivering marketing and design solutions that drive business growth. Skilled in digital strategy, social media marketing, branding, and print/web design. I leverage industry-leading tools to create innovative, visually compelling, and results-driven solutions.

Skills

Digital Marketing (Content Creation, SEO, PPC Optimization)
Web Design, Development, and UX/UI Design
Identity, Branding, and Design Systems
Graphic Design (Print and Web)
Prototyping, Rapid Iteration, and Testing
Fashion/Product Photography and Asset Management
Social Media Strategy and Marketing
Effective Communication, Collaboration, and Problem-Solving

Work Experience

VP of Marketing
Foclarity AI, Santa Cruz, CA
June 2023 – Present

Develop and execute a comprehensive marketing strategy, driving customer acquisition and business growth.
Establish and strengthen the brand identity, ensuring clear and consistent messaging across all channels.
Lead successful customer acquisition campaigns, optimizing for conversions and scaling efforts as the startup grows.
Collaborate closely with the founder/CEO to align marketing with product development, enhancing user experience and customer satisfaction.
Build strategic partnerships and relationships, increasing visibility and credibility in the market.

Senior Product Designer
Wiser Solutions, San Mateo, CA (Remote)
April 2022 – March 2023

Developed digital products for pricing and brand protection, enhancing product engagement and reducing churn.
Created Figma prototypes to run usability sessions with customers and collaborate with Developers and Product Managers.
Refined and applied Design System for brand consistency across newly acquired products.
Collaborated with Marketing to successfully launch new products and onboard customers.
Crafted marketing and transactional emails using Mailchimp and SendGrid.

Senior Product Designer
Axway, Phoenix, AZ (Remote)
March 2018 – April 2022

Transformed complex product requirements into user-friendly workflows.
Conducted onsite and remote usability testing programs with customers.
Established and maintained compliance with Web Content Accessibility Guidelines (WCAG) 2.0.
Designed SaaS applications for web, and native platforms (Android and iOS).
Managed and mentored small design team (3 other designers).

Product Designer
Kiteworks, Palo Alto, CA
August 2014 – February 2018

Redesigned the entire web UI of secure mail application, increasing adoption and renewals.
Crafted strategic product design solutions, informed by user research and usability testing.
Wrote concise content for UI (notifications, instructions, and button labels).

Design Lead
FastPencil, Campbell, CA
November 2011 – May 2014

Redesigned the entire FastPencil cloud-based publishing platform, emphasizing overall experience and interface.
Designed and developed book covers, templates, and marketing websites for authors.
Digital Marketing and Design for growth of core SaaS products, as well as for individual authors.

Design Manager
McDill Associates, Soquel, CA
September 2008 – November 2011

Managed design and production of advertising (web and print), branded events, and consumer packaged goods.
Ensured compliance with U.S. and Canada regulations for food package labels.
Designed packaging, advertising, catalogs, signage, event branding and marketing communications.

Education

Santa Cruz High School, Santa Cruz
High School Diploma
UCSC, Cabrillo College, San Jose State University, UCSC Extension
Various studies with a focus on Fine Arts and Graphic Design and Production