![picture of my face with my painting in the background](/.netlify/images?url=_astro%2FMy-profile-pic_9-4.CZzVHcfJ.png)
Matthew O’Leary
Creative Digital Marketing Specialist
Seaside, California
831-275-2566
mattosurf@gmail.com
LinkedIn | Portfolio
Professional Summary
Experienced Digital Marketer and Designer with a proven track record of delivering marketing and design solutions that drive business growth. Skilled in digital strategy, social media marketing, branding, and print/web design. I leverage industry-leading tools to create innovative, visually compelling, and results-driven solutions.
Skills
- Digital Marketing (Content Creation, SEO, PPC Optimization)
- Web Design, Development, and UX/UI Design
- Identity, Branding, and Design Systems
- Graphic Design (Print and Web)
- Prototyping, Rapid Iteration, and Testing
- Fashion/Product Photography and Asset Management
- Social Media Strategy and Marketing
- Effective Communication, Collaboration, and Problem-Solving
Work Experience
VP of Marketing
Foclarity AI, Santa Cruz, CA
June 2023 – Present
- Develop and execute a comprehensive marketing strategy, driving customer acquisition and business growth.
- Establish and strengthen the brand identity, ensuring clear and consistent messaging across all channels.
- Lead successful customer acquisition campaigns, optimizing for conversions and scaling efforts as the startup grows.
- Collaborate closely with the founder/CEO to align marketing with product development, enhancing user experience and customer satisfaction.
- Build strategic partnerships and relationships, increasing visibility and credibility in the market.
Senior Product Designer
Wiser Solutions, San Mateo, CA (Remote)
April 2022 – March 2023
- Developed digital products for pricing and brand protection, enhancing product engagement and reducing churn.
- Created Figma prototypes to run usability sessions with customers and collaborate with Developers and Product Managers.
- Refined and applied Design System for brand consistency across newly acquired products.
- Collaborated with Marketing to successfully launch new products and onboard customers.
- Crafted marketing and transactional emails using Mailchimp and SendGrid.
Senior Product Designer
Axway, Phoenix, AZ (Remote)
March 2018 – April 2022
- Transformed complex product requirements into user-friendly workflows.
- Conducted onsite and remote usability testing programs with customers.
- Established and maintained compliance with Web Content Accessibility Guidelines (WCAG) 2.0.
- Designed SaaS applications for web, and native platforms (Android and iOS).
- Managed and mentored small design team (3 other designers).
Product Designer
Kiteworks, Palo Alto, CA
August 2014 – February 2018
- Redesigned the entire web UI of secure mail application, increasing adoption and renewals.
- Crafted strategic product design solutions, informed by user research and usability testing.
- Wrote concise content for UI (notifications, instructions, and button labels).
Design Lead
FastPencil, Campbell, CA
November 2011 – May 2014
- Redesigned the entire FastPencil cloud-based publishing platform, emphasizing overall experience and interface.
- Designed and developed book covers, templates, and marketing websites for authors.
- Digital Marketing and Design for growth of core SaaS products, as well as for individual authors.
Design Manager
McDill Associates, Soquel, CA
September 2008 – November 2011
- Managed design and production of advertising (web and print), branded events, and consumer packaged goods.
- Ensured compliance with U.S. and Canada regulations for food package labels.
- Designed packaging, advertising, catalogs, signage, event branding and marketing communications.
Education
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Santa Cruz High School, Santa Cruz
High School Diploma -
UCSC, Cabrillo College, San Jose State University, UCSC Extension
Various studies with a focus on Fine Arts and Graphic Design and Production